With a clearly guided passion to “save” the small business owner forever, in his new guide, Eric lays the groundwork for those who wish to grow a business in a way the benefits all. Centered around 13 distinct business practices, this new guide focuses on helping small business owners stay true to themselves in every product they deliver. This means steering from a competitive/copy mentality prominent in the market place to leveraging one’s unique character to pave the way to success, and building systems along the way. This unprecedented approach gives a new light to the idea of following one’s passions while integrating tried and true business practices and methodologies.